Mid levelMarketingClassic template

Digital Marketing Manager resume example

A Mumbai marketer with six years of paid, organic and lifecycle growth for D2C and edtech brands.

Ritika Malhotra and every employer, institution and figure on this resume are fictional. Use it for structure and ideas, then replace the details with your own.

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Writing tips

How to write a strong digital marketing manager resume

Tip 1
Quote the budget you managed and the efficiency you delivered (ROAS, CAC, cost per lead). Budget alone says little about skill.
Tip 2
Cover more than one channel: paid, organic, influencer and lifecycle. Hiring managers look for people who can shift spend to what works.
Tip 3
Mention tracking and attribution work such as GA4 or server-side events. Clean measurement is a common gap in marketing teams.
Tip 4
Use before-and-after numbers for experiments so the reader sees your testing habit, not just a single lucky campaign.

What's in this example

Summary · Short overview paragraph
Experience · 3 roles
Education · 1 qualification
Skills · 3 groups

Summary

Performance-focused digital marketing manager with 6 years growing D2C and edtech brands across Google, Meta, SEO and lifecycle channels. Manages budgets above ₹1 crore a month with a sharp eye on CAC, ROAS and creative testing.

Experience

Digital Marketing Manager, Hearthwell Home

Mumbai · Jun 2023 – Present

Managed a ₹1.4 crore monthly paid media budget across Google and Meta, improving blended ROAS from 2.1x to 3.4x in 12 months
Launched a creator programme with 45 micro-influencers that drove 18% of new-customer revenue at half the paid CAC
Grew organic traffic from 90,000 to 3.1 lakh monthly sessions by rebuilding 120 category pages around search intent

Senior Performance Marketing Executive, Quillbright Learning

Mumbai · Aug 2020 – May 2023

Generated 65,000 qualified course leads a year through Search and YouTube campaigns at a 22% lower cost per lead
Built WhatsApp and email nurture journeys that lifted lead-to-enrolment conversion from 3.8% to 5.6%
Implemented GA4 and server-side conversion tracking, recovering attribution for 30% of previously untracked sign-ups

Digital Marketing Executive, Wavecrest Media

Mumbai · Jun 2019 – Jul 2020

Ran social media calendars for 6 retail clients, growing their combined Instagram following by 1.4 lakh

Skills

Paid media: Google Ads, Meta Ads, YouTube Ads, remarketing, creative testing
Analytics: GA4, Google Tag Manager, Looker Studio, Excel
SEO & CRM: Search Console, keyword research, marketing automation, WhatsApp Business API

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